Data protection declaration

Thank you for your interest in our company. Data protection is particularly important to the management of Sporthotel Alpenrose Wolfgang Kostenzer GmbH. The Sporthotel Alpenrose Wolfgang Kostenzer GmbH website can generally be used without having to provide any personal data. However, if a data subject wishes to make use of special services provided by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address or telephone number of a person concerned, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Sporthotel Alpenrose Wolfgang Kostenzer GmbH. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, data subjects will be informed of their rights by means of this data protection declaration.

Sporthotel Alpenrose Wolfgang Kostenzer GmbH, as the controller, has implemented numerous technical and organisational measures to ensure that the personal data processed via this website is protected to the greatest extent possible. Nevertheless, Internet-based data transmissions can have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions
The data protection declaration of Sporthotel Alpenrose Wolfgang Kostenzer GmbH is based on the terms used by the European Directive and Regulatory Authority in the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public, and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this data protection declaration:
 

• a)    Personal data
  Personal data is all information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more factors specific to his/her physical, physiological, genetic, mental, economic, cultural or social identity.
   

• b)    Data subject
  A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
   

• c)    Processing
  Processing means any operation or series of operations carried out with or without the aid of automated procedures in relation to personal data, such as the collection, recording, organisation, sorting, storage, adaptation or alteration, reading, retrieval, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, erasure or destruction.
   

• d)    Restriction of processing
  Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.
   

• (e) Profiling
  Profiling is any form of automated processing of personal data whose purpose is to use such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects regarding the performance of work, economic situation, health, personal preferences, interests, reliability, behaviour, location or relocation of that natural person.
   

• f)     Pseudonymisation
  Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not assigned to an identified or identifiable natural person.
   

• g)    Data controller or controller
  Data controller or controller is the natural or legal person, public authority, agency or another body which alone or jointly with others decides on the purposes and means of processing personal data. Where the purposes and means of such processing are laid down by Union or Member State law, the data controller or the specific criteria for appointment same may be laid down in accordance with Union or Member State law.
   

• h)    Processor
  Processor is a natural or legal person, public authority, agency or another body which processes personal data on behalf of the controller.
   

• i)      Recipient
  Recipient is a natural or legal person, public authority, agency or another body to which personal data is disclosed, regardless of whether it is a third party or not. However, public authorities which may receive personal data within the framework of a particular enquiry in accordance with Union or Member State law shall not be regarded as recipients.
   

• j)      Third party
  Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons authorised to process personal data under the direct authority of the controller or processor.
   

• k)    Consent
  Consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he/she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
   

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws in force in the Member States of the European Union and other provisions of a data protection nature is:

Sporthotel Alpenrose Wolfgang Kostenzer GmbH
Muehltaweg 10
6212 Eben am Achensee
Austria.
Tel.: +43 (0)5243 52930
Email info@alpenrose.at
Website: www.alpenrose.at

3. Name and address of the data protection officer
The data protection officer of the controller is:
MA Wolfgang Kostenzer
Sporthotel Alpenrose Wolfgang Kostenzer GmbH
Muehltaweg 10
6212 Eben am Achensee
Austria.
Tel.: +43 (0)5243 52930
Email info@alpenrose.at
Website: www.alpenrose.at

Any data subject can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies
The Sporthotel Alpenrose Wolfgang Kostenzer GmbH website uses cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables Internet pages and servers that have been visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A particular Internet browser can be recognised and identified by its unique cookie ID.

By using cookies, Sporthotel Alpenrose Wolfgang Kostenzer GmbH can provide users of this website with more user-friendly services that would not be possible without cookies.

By means of a cookie, the information and offers on our website can be optimised for the user. Cookies enable us, as already mentioned, to recognise users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies would not need to re-enter their access data each time they visit the website because this data is collected by the website and the cookie is stored on the user’s computer system. Another example is the cookie for a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket by using a cookie.

The data subject can prevent the placement of cookies by our website at any time by choosing the appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been placed can be deleted at any time via the Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, they may not be able to make full use of all the functions of our website.

5. Collection of general data and information
The Sporthotel Alpenrose Wolfgang Kostenzer GmbH website collects a series of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the log files of the server. We may record (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

Sporthotel Alpenrose Wolfgang Kostenzer GmbH does not draw any conclusions about the data subject when using this general data and information. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimise the content of our website and the advertising for it, (3) ensure the permanent functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. This anonymously collected data and information are therefore evaluated by Sporthotel Alpenrose Wolfgang Kostenzer GmbH, both statistically and with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.

6. Registering on our website
The data subject may register on the website of the controller by providing personal data. Precisely which personal data is transmitted to the controller is determined by the relevant input screen used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for the data subject’s own purposes. The controller may arrange for the data to be transmitted to one or more processors, such as a parcel service, who may also use the personal data exclusively for internal use attributable to the controller.

Furthermore, the IP address assigned by the Internet Service Provider (ISP) to the data subject, and the date and time of registration, are stored when the data subject registers on the controller’s website. This data is stored on the basis that this is the only way to prevent misuse of our services and, if necessary, to enable us to investigate criminal offences committed. The storage of this data is therefore necessary to protect the controller. This data will not be passed on to third parties unless required to do so by law or for the purpose of criminal prosecution.

Registration of the data subject by providing personal data on a voluntary basis means that the controller can offer the data subject any content or services which, by their nature, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have it completely deleted from the controller’s database.

The controller shall, at all times and upon request, inform each data subject of the personal data stored relating to that data subject. Furthermore, the controller shall correct or delete personal data at the request or notice of the data subject, provided that there is no legal obligation to retain such data. All the employees of the controller are available to the data subject as contact persons in this context.

7. Subscribing to our newsletter
On the Sporthotel Alpenrose Wolfgang Kostenzer GmbH website, users are given the opportunity to subscribe to our company newsletter. Precisely which personal data is transmitted to the controller when subscribing to the newsletter is determined by the input screen used for this purpose.

Sporthotel Alpenrose Wolfgang Kostenzer GmbH informs its customers and business partners at regular intervals, by means of a newsletter, about the company’s offers. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email as part of a double opt-in procedure is sent to the email address entered by the data subject for the first time, for the purpose of sending the newsletter. This confirmation email serves to check whether the owner of the email address has authorised the receipt of the newsletter as the data subject.

When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration assigned by the Internet Service Provider (ISP) as well as the date and time of registration. The collection of this data is necessary in order to trace the (possible) misuse of a data subject’s email address at a later point in time and therefore serves the legal protection of the controller.

The personal data collected when registering for the newsletter is used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or for registration, as could be the case in the event of changes to the newsletter offer or changes in the technical conditions. The personal data collected in the context of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. A link for revoking consent is provided in every newsletter. It is also possible, at any time, to unsubscribe from the newsletter directly on the controller’s website or to inform the controller by other means.

8. Newsletter tracking
The Sporthotel Alpenrose Wolfgang Kostenzer GmbH newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. The embedded tracking pixel enables Sporthotel Alpenrose Wolfgang Kostenzer GmbH to determine if and when an email was opened by a data subject and which links in the email were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the controller in order to optimise the dispatch of the newsletter and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the relevant separate declaration of consent given via the double opt-in procedure. After revocation, this personal data will be deleted by the controller. Sporthotel Alpenrose Wolfgang Kostenzer GmbH automatically interprets a cancellation of a newsletter subscription as a revocation.

9. Contact via the website
The website of Sporthotel Alpenrose Wolfgang Kostenzer GmbH contains information which, due to legal regulations, enables quick electronic contact to be made with our company and direct communication with, which also includes a general address of so-called electronic mail (email address). If a data subject contacts the controller via email or a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data voluntarily provided by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

10. Comment function in the blog on the website
The Sporthotel Alpenrose Wolfgang Kostenzer GmbH offers users the opportunity to leave individual comments on individual blog posts on a blog located on the controller’s website. A blog is a portal on a website, usually open to the public, in which one or more people who are called bloggers or web bloggers can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a data subject leaves a comment in the blog published on this website, not only the comments left by the data subject but also details of the time of entering the comment and the user name (pseudonym) chosen by the data subject are stored and published. Furthermore, the IP address assigned to the data subject by the Internet service provider (ISP) is logged. This IP address is stored for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content by submitting a comment. The storage of this personal data is therefore in the interest of the controller, so that it can exculpate itself in the event of a violation of the law. The personal data collected will not be disclosed to third parties, unless such disclosure is required by law or is used as legal defence of the controller.

11. Subscription to comments in the blog on the website
The comments made in the blog of Sporthotel Alpenrose Wolfgang Kostenzer GmbH can be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments that follow their comment on a particular blog post.

If a data subject chooses to subscribe to comments, the controller sends an automatic confirmation email to double opt-in to verify that the owner of the specified email address has actually chosen this option. The option to subscribe to comments can be cancelled at any time.

12. Routine deletion and blocking of personal data
The controller shall process and store the personal data of the data subject only for the time necessary to achieve the data retention purpose, or to the extent provided for by the European Directive and Regulatory Authority, or other legislator and laws or regulations to which the controller is subject.

If the storage purpose ceases to apply or if a storage period prescribed by the European Directive and Regulatory Authority or other competent legislator expires, the personal data is routinely blocked or deleted in accordance with the statutory provisions.

13. Rights of the data subject

• a)    Right to confirmation

  Every data subject has the right granted by the European Directive and Regulatory Authority to require the controller to confirm whether personal data concerning him/her is being processed. If a data subject wishes to exercise this right to confirmation, he/she may contact an employee of the controller at any time.
   

• b)    Right to information

  Any data subject affected by the processing of personal data has the right granted by the European Directive and Regulatory Authority to obtain, at any time and free of charge, information from the controller about the personal data stored about him/her and a copy of this information. Furthermore, the European Directive and Regulatory Authority has granted the data subject access to the following information:
   

  • the processing purposes
  • the categories of personal data to be processed
  • the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations
  • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
  • the existence of a right to rectification or deletion of personal data concerning him/her or of a restriction on processing by the controller or of a right to objection to such processing
  • the existence of a right to appeal to a supervisory authority
  • if the personal data is not collected from the data subject: all available information about the origin of the data
  • the existence of automated decision-making, including profiling in accordance with Article 22(1) and (4) GDPR and, as a minimum in these cases, meaningful information on the logic involved and the scope and intended effects of such processing for the data subject
     

  Furthermore, the data subject has a right of access to information as to whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information on the appropriate guarantees in connection with the transfer.

  If a data subject wishes to exercise this right of access, he/she may contact an employee of the controller at any time.
   

• c)    Right to rectification

  Any data subject affected by the processing of personal data has the right granted by the European Directive and Regulatory Authority to request the immediate correction of inaccurate personal data concerning him/her. Furthermore, taking into account the purposes of the processing, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration.
  
  If a data subject wishes to exercise this right to rectification, he/she may contact an employee of the controller at any time.
   

• d)    Right to deletion (Right to be forgotten)

  Any data subject affected by the processing of personal data has the right granted by the European Directive and Regulatory Authority to require the controller to ensure that any personal data concerning him/her be deleted immediately, provided that one of the following reasons applies and insofar as processing is not necessary:
   

  • The personal data has been collected or otherwise processed for such purposes for which it is no longer necessary.
  • The data subject withdraws his/her consent to the processing in accordance with Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR and there is no other legal basis for processing.
  • The data subject objects to the processing in accordance with Art. 21(1) GDPR and there are no overriding legitimate grounds for processing, or the data subject objects to the processing in accordance with Art. 21(2) GDPR.
  • The personal data has been processed unlawfully.
  • The deletion of personal data is necessary to fulfil a legal obligation under Union or Member State law to which the data controller is subject.
  • The personal data has been collected in relation to information society services offered in accordance with Art. 8(1) GDPR.
     

  If one of the above-mentioned reasons applies and a data subject wishes to have personal data stored at Sporthotel Alpenrose Wolfgang Kostenzer GmbH deleted, he/she may contact an employee of the controller at any time. The employee of Sporthotel Alpenrose Wolfgang Kostenzer GmbH will arrange for the request for deletion to be complied with immediately.
  
  If the personal data was made public by Sporthotel Alpenrose Wolfgang Kostenzer GmbH and our company is responsible according to Art. 17(1) GDPR and is obliged to delete personal data, Sporthotel Alpenrose Wolfgang Kostenzer GmbH shall take appropriate measures, including technical measures, taking into account the available technologies and the implementation costs, to inform other persons responsible for data processing who process the published personal data, that the data subject has requested that these other persons responsible for data processing delete all links to this personal data, or copies or replications of this personal data, insofar as the processing is not necessary. The employee of Sporthotel Alpenrose Wolfgang Kostenzer GmbH will take the necessary steps in individual cases.
   

• 3)    Right to restriction of processing

  Any data subject affected by the processing of personal data has the right granted by the European Directive and Regulatory Authority to require the controller to restrict the processing if one of the following conditions is met:
   

  • The accuracy of the personal data is disputed by the data subject for a period that enables the controller to verify the accuracy of the personal data.
  • The processing is unlawful, the data subject refuses to delete the personal data and instead requests that the use of the personal data be restricted.
  • The controller no longer needs the personal data for the purposes of the processing, but the data subject needs it to assert, exercise or defend legal claims.
  • The data subject has objected to the processing in accordance with Art. 21(1) GDPR and it has not yet been determined whether the legitimate reasons of the controller outweigh those of the data subject.
     

  If one of the above conditions is fulfilled and a data subject wishes to request the restriction of personal data stored by Sporthotel Alpenrose Wolfgang Kostenzer GmbH, he/she may contact an employee of the controller at any time. The employee of Sporthotel Alpenrose Wolfgang Kostenzer GmbH will make sure the processing is restricted.
   

• f)     Right to data transferability

  Any data subject affected by the processing of data has the right granted by the European Directive and Regulatory Authority to receive personal data relating to him/her provided by the data subject to a controller in a structured, current and machine-readable format. The data subject also has the right to transmit this data to another controller without obstruction by the controller to whom the personal data was made available, provided that the processing is based on the consent granted in accordance with Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract in accordance with Art. 6(1)(b) GDPR and processing is carried out by means of automated procedures, except where processing is necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the controller.
  
  Furthermore, in exercising his/her right to data transferability pursuant to Art. 20(1) GDPR the data subject has the right to effect the transfer of personal data directly from controller to another controller, insofar as this is technically feasible and provided that the rights and freedoms of others are not affected by this.
  
  To assert the right to data transferability, the data subject may contact an employee of Sporthotel Alpenrose Wolfgang Kostenzer GmbH at any time.
   

• g)    Right to objection

  Any data subject affected by the processing of personal data at all times has the right granted by the European Directive and Regulatory Authority to oppose the processing of his/her personal data on grounds relating to his/her particular situation, in accordance with Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.
  
  Sporthotel Alpenrose Wolfgang Kostenzer GmbH will no longer process personal data in the event of an objection, unless we can provide compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of data subject, or the processing serves to assert, exercise or defend legal claims.
  
  If Sporthotel Alpenrose Wolfgang Kostenzer GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected with such direct marketing. If the data subject objects to the processing by Sporthotel Alpenrose Wolfgang Kostenzer GmbH for direct marketing purposes, Sporthotel Alpenrose Wolfgang Kostenzer GmbH will no longer process the personal data for these purposes.
  
  Furthermore, the data subject has the right to object to the processing of his/her personal data for scientific or historic research purposes or for statistical purposes by Sporthotel Alpenrose Wolfgang Kostenzer GmbH on grounds relating to his/her particular situation, in accordance with Art. 89(1) GDPR, unless such processing is necessary to fulfil a task in the public interest.
  
  To exercise the right to object, the data subject may contact any employee of Sporthotel Alpenrose Wolfgang Kostenzer GmbH directly or any other employee. The data subject may exercise his/her right to object in relation to the use of information society services by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.
   

• h)    Automated decisions in individual cases including profiling

  Any data subject affected by the processing of personal data has the right granted by the European Directive and Regulatory Authority not to be subject to a decision based exclusively on automated processing, including profiling, which has legal effect against him or significantly affects him in a similar manner, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is admissible under Union or Member State law to which the data controller is subject and that such law contains appropriate measures to safeguard the rights, freedoms and legitimate interests of the data subject, or (3) with the express consent of the data subject.
  
  If the decision (1) is necessary for the conclusion or fulfilment of a contract between the data subject and the controller or (2) is made with the express consent of the data subject, Sporthotel Alpenrose Wolfgang Kostenzer GmbH shall take appropriate measures to protect the rights and freedoms as well as the legitimate interests of the data subject, which includes, as a minimum, the right to obtain intervention on the part of the controller, to state his/her own position and to contest the decision.
  
  If the data subject wishes to assert rights relating to automated decisions, he/she may contact an employee of the controller at any time.
   

• i)      Right to revoke consent under data protection law

  Any data subject affected by the processing of personal data has the right granted by the European Directive and Regulatory Authority to revoke his/her consent to the processing of personal data at any time.
  
  If the data subject wishes to exercise his/her right to withdraw his/her consent, he/she may contact an employee of the controller at any time.
   

14. Data protection for applications and in the application process
The controller collects and processes the personal data of applicants for the purpose of processing the application procedure. Processing may also be carried out electronically. This is particularly the case if an applicant sends relevant application documents to the controller by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the decision of refusal, provided that no other legitimate interests of the controller prevent such deletion. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

15. Data protection regulations related to the use and application of Facebook
The controller has integrated components of Facebook on this website. Facebook is a social network.

A social network is an Internet-based social meeting place, an online community that usually enables users to communicate with each other and to interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences, or enables the Internet community to provide personal or company-related information. Facebook allows social network users to create private profiles, upload photos and network via friendship requests, among other things.

Facebook is operated by Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages is accessed on this website, which is operated by the controller and which has an integrated Facebook component (Facebook plugin), the Internet browser on the data subject’s information technology system is automatically prompted by the relevant Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plugins can be found at developers.facebook.com/docs/plugins. As part of this technical process, Facebook is informed about which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged in to Facebook, every time the data subject visits our website and for the entire duration of the relevant stay on our website, Facebook recognises which specific subpage of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the appropriate Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged on to Facebook at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he/she can prevent it from being transmitted by logging out of his/her Facebook account before calling up our website.

The data policy published by Facebook, which is available at facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

16. Data protection regulations related to the use of Google AdSense
The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects the ads displayed on third-party sites according to the content of the relevant third party-site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.

The Google AdSense component is operated by Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to include ads on our site. Google AdSense places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is able to analyse the use of our website. Each time one of the individual pages is accessed on this website, which is operated by the controller and which has an integrated Google AdSense component, the Internet browser on the information technology system of the data subject is automatically prompted by the relevant Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and billing of commissions. As part of this technical process, Alphabet Inc. has knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in Internet pages to enable log file recording and analysis, allowing statistical evaluation. The embedded tracking pixel enables Alphabet Inc. to recognise if and when an Internet page was opened by a data subject and which links were clicked on by the data subject. Tracking pixels are used, among other things, to evaluate the visitor flow of an Internet page.

Google AdSense transfers personal data and information, including the IP address, to Alphabet Inc. in the United States of America in order to collect and bill the advertisements displayed. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose personal data collected through the technical process to third parties.

Google AdSense will be explained in more detail under this link www.google.com/adsense/start/.

17. Data protection regulations related to the use and application of Google Analytics (with anonymisation function)
The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analysis is the recording, collection and evaluation of data on the behaviour of visitors to Internet sites. A web analysis service collects, among other things, data on the website from which a data subject has accessed a website (so-called referrer), which subpages of the website have been accessed or how often and for how long a subpage has been viewed. A web analysis is mainly used to optimise a website and for cost-benefit analysis of Internet advertising.

The Google Analytics component is operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the suffix “_gat._anonymizeIp” for the web analysis via Google Analytics. By means of this addition, Google shortens and anonymizes the IP address of the Internet connection of the data subject when accessing our Internet pages from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information collected to evaluate the use of our website, among other things, to compile online reports for us that show the activities on our website and to provide other services in connection with the use of our website.

Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages is called up on this website, which is operated by the controller and which has an integrated Google Analytics component, the Internet browser on the information technology system of the data subject is automatically prompted by the relevant Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements.

Cookies are used to store personal information, such as access time, the location from which access came and the frequency of visits to our website by the data subject. For every visit to our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, it is possible for the data subject to object to and prevent the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject’s information technology system is deleted, formatted or reinstalled at a later stage, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within his/her control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google’s current privacy policy can be found at https://policies.google.com/privacy?hl=en-US and at www.google.com/analytics/terms. Google Analytics will be explained in more detail under this link www.google.com/analytics/.

18. Data protection regulations related to the use and application of Google Remarketing
The controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertisements and consequently to display interest-relevant advertisements to the Internet user.

The operator of Google Remarketing services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing allows us to display advertisements on the Google Advertising Network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google will be able to recognise the visitor to our website when they subsequently visit websites that are also members of the Google advertising network. Every time a website on which the Google Remarketing service has been integrated is visited, the Internet browser of the data subject automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address or the user’s surfing behaviour, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the web pages visited by the data subject. Personal data, including the IP address of the Internet connection used by the data subject, is therefore transferred to Google in the United States of America each time he/she visits our Internet pages. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must access the adssettings.google.com link from each of the Internet browsers they use and perform the required settings there.

Further information and Google’s current privacy policy can be found at policies.google.com/privacy.

19. Data protection regulations related to the use and application of Google+
The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an Internet-based social meeting place, an online community that usually enables users to communicate with each other and to interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences, or enables the Internet community to provide personal or company-related information. Google+ enables users of the social network to create private profiles, upload photos and network via friendship requests, among other things.

Google+ is operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages is called up on this website, which is operated by the controller and which has an integrated Google+ button, the Internet browser on the information technology system of the data subject is automatically prompted by the relevant Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google is informed about which specific subpage of our website is visited by the data subject. More detailed information about Google+ is available at developers.google.com/+/.

If the data subject is simultaneously logged in to Google+, every time the data subject visits our website and for the entire duration of the relevant stay on our website, Google recognises which specific subpage of our website the data subject visits. This information is collected by the Google+ button and assigned by Google to the relevant Google+ account of the data subject.

If the data subject clicks one of the Google+ buttons integrated on our website and thereby makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the conditions accepted by the data subject. A Google+1 recommendation made by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in this account in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject or in other places, such as on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimising the various services provided by Google.

The Google+ button will always inform Google that the data subject has visited our website if the data subject is logged in to Google+ at the same time as accessing our website; this happens regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not want his/her personal data to be transmitted to Google, he/she can prevent such transmission by logging out of his/her Google+ account before calling up our website.

Further information and Google’s current privacy policy can be found at policies.google.com/privacy. Further information from Google about the Google+1 button can be found at developers.google.com/+/web/buttons-policy.

20. Data protection regulations related to the use and application of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in both Google’s search engine results and the Google Advertising Network. Google AdWords allows an advertiser to pre-define certain keywords to display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. On the Google Network, ads are distributed to thematically relevant websites using an automatic algorithm and using the previously defined keywords.

The operator of Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third parties and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to determine whether certain subpages, such as the shopping basket of an online shop system, have been called up on our website. The conversion cookie enables both us and Google to track whether a data subject who has accessed our website via an AdWords ad has generated revenue, i.e. has completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie is used by Google to generate visit statistics for our website. We use these visit statistics to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the relevant AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Personal data, including the IP address of the Internet connection used by the data subject, is therefore transferred to Google in the United States of America each time he/she visits our Internet pages. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must access the adssettings.google.com link from each of the Internet browsers they use and perform the required settings there.

Further information and Google’s current privacy policy can be found at policies.google.com/privacy.

21. Data protection regulations related to the use and application of Instagram
The controller has integrated components of the Instagram service on this website. Instagram is a service that can be qualified as an audiovisual platform that allows users to share photos and videos and to redistribute such data on other social networks.

Instagram’s services are operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages is accessed on this website, which is operated by the controller and which has an integrated Instagram component (Insta button), the Internet browser on the data subject’s information technology system is automatically prompted by the relevant Instagram component to download a representation of the corresponding component from Instagram. As part of this technical process, Instagram is informed about which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged in to Instagram, every time the data subject visits our website and for the entire duration of the relevant stay on our website, Instagram recognises which specific subpage of our website the data subject visits. This information is collected by the Instagram component and assigned to the data subject’s Instagram account by Instagram. If the data subject presses one of the Instagram buttons integrated on our website, the data and information thus transmitted will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram receives information via the Instagram component that the data subject has visited our website whenever the data subject is logged in to Instagram at the same time as accessing our website, regardless of whether or not the data subject clicks on the Instagram component. If the data subject does not want such information to be transmitted to Instagram, he/she can prevent the transmission by logging out of his-her Instagram account before accessing our website.

Further information and Instagram’s current privacy policy can be found at help.instagram.com/155833707900388 and www.instagram.com/about/legal/privacy/.

22. Data protection regulations related to the use and application of LinkedIn
The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect to existing business contacts and make new business contacts. More than 400 million registered users in more than 200 countries use LinkedIn. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. Privacy matters outside the USA are the responsibility of LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Each time our website is accessed and equipped with a LinkedIn component (LinkedIn plugin), this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plugins can be found at developer.linkedin.com/plugins. As part of this technical process, LinkedIn is informed about which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged in to LinkedIn, every time the data subject visits our website and for the entire duration of the relevant stay on our website, LinkedIn recognises which specific subpage of our website the data subject visits. This information is collected by the LinkedIn component and assigned by LinkedIn to the relevant LinkedIn account of the data subject. If the data subject clicks a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website whenever the data subject is logged in to LinkedIn at the same time as accessing our website; this happens regardless of whether the data subject clicks on the LinkedIn component or not. If such a transmission of this information to LinkedIn is not desired by the data subject, he/she can prevent the transmission by logging out of his/her LinkedIn account before calling up our website.

LinkedIn offers the option to unsubscribe from email messages, SMS messages and targeted ads as well as to manage ad settings at www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who can set cookies. Such cookies can be rejected at www.linkedin.com/legal/cookie-policy LinkedIn’s current privacy policy is available at www.linkedin.com/legal/privacy-policy LinkedIn’s cookie policy is available at www.linkedin.com/legal/cookie-policy

23. Data protection regulations related to the use and application of YouTube
The controller has integrated components of YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, music videos, trailers or videos produced by users themselves can be called up via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages is accessed on this website, which is operated by the controller and which has an integrated YouTube component (YouTube video), the Internet browser on the data subject’s information technology system is automatically prompted by the relevant YouTube component to download a representation of the corresponding YouTube component from YouTube. More information about YouTube can be found at www.youtube.com/yt/about/. As part of this technical process, YouTube and Google are informed about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognises which specific subpage of our website the data subject visits by calling up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the relevant YouTube account of the data subject.

YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged in to YouTube at the same time as accessing our website; this happens regardless of whether the data subject clicks on a YouTube video or not. If such a transmission of this information to YouTube and Google is not desired by the data subject, he/she can prevent the transmission by logging out of his/her YouTube account before calling up our website.

The data protection regulations published by YouTube, which can be accessed at policies.google.com/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

24. Legal basis for processing
Art. 6(1)(a) GDPR provides our company with the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case for example with processing operations necessary for the delivery of goods or the provision of any other service or consideration, such processing shall be based on Art. 6(1)(b) GDPR. The same applies to such processing procedures that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data or other vital information had to be passed on to a doctor, a hospital or other third parties. In this case the processing would be carried out according to Art. 6(1)(d) GDPR. Ultimately, processing procedures could be based on Art. 6(1)(f) GDPR. Processing operations which are not covered by any of the aforementioned legal principles are subject to this legal basis if processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to use such processing procedures, in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (recital 47, second sentence, GDPR).

25. Legitimate interests in the processing pursued by the controller or a third party
If the processing of personal data is based on Article 6(1)(f) GDPR, it is in our legitimate interest to conduct our business for the well-being of all our employees and our shareholders.

26. Duration for which personal data is stored
The criterion for the duration of the storage of personal data is the relevant legal retention period. After the expiry of this period, the corresponding data will be routinely deleted, provided that it is no longer necessary for the fulfilment or initiation of the contract.

27. Legal or contractual provisions for making available personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data
We would like to point out that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). In some cases, it may be necessary for a contract to be concluded if a data subject provides us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with him/her. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Prior to the provision of personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or required for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

28. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.

This data protection declaration was created by the data protection declaration generator of the Braunschweig external data protection officer in cooperation with RC GmbH, which recycles  used notebooks , and Filesharing Lawyers of WBS-LAW.

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